Shelley Bolderson was scraping mud from a trowel one day in an Anglo-Saxon midden in St. Neots, United Kingdom, when she realized she didn’t want to be an archaeologist any longer. “It was winter, and I’d spent ages on that particular site,” she recalls. “It was really kind of soul-destroying work.”

She sought temporary work while deciding what to do next. One of her temporary jobs was at the University of Cambridge in the U.K. in the office that coordinates the Cambridge Science Festival, an annual, weeklong event that shares Cambridge-area science research with the public. “I saw a new career I had no idea existed beforehand and thought it looked really exciting,” she says. When a position coordinating the science festival opened up in the office, Bolderson applied for it.

Andrew Hickley, Bolderson’s former boss who’s now an independent consultant, says the mission and motivation of science outreach “is helping people understand science more effectively, helping them understand the role that science has got to play in society [and] in people’s lives.”

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