First, use a tripod. That was Melissa Lutz Blouin’s take-home message about making video, which she delivered during a session on the topic at ScienceWriters 2008 in October in Palo Alto. “Your production values shoot up!” she exclaimed. The cost barriers for video have dropped from the days of $60,000 shoulder-mounted film cameras, but as anyone who has shot with today’s $2,000 cameras knows, there is more to getting a professional result than just using professional equipment.
The rest of my article on the workshop is available to members of the National Association of Science Writers on their website: [html] or here [pdf]